TechCrunch lays the Google’s strategy in Japan

August 31, 2008

Here is why I think Google’s Strategy In Japan: Avoid Yahoo And Take Over The Mobile Web First will fail.

Softbank mobile phones have a Yahoo! key.

You can see from the Engadget pages about Softbank pages where they show a close up from the mobile phones where the key is located. Softbank being an investor in Yahoo! Japan has a huge leverage and I don’t think that being inside the operator/carrier menu will bring market share to Google.

Being a physical key in your phone is an advantage that can’t be dismissed because not everyone knows how to access every function of their mobile phone.


Samsung E215

August 30, 2008

Samsung released a new mobile phone here in Brazil officially called Samsung E215L. It is currently advertised as an exclusive item by Submarino (a brazilian online retailer) and I didn’t find anywhere mentioning about this mobile phone so I decided to post some information.

Samsung released a press release saying that it could be found July 2008 but it was released August 2008.

This is what the sales package has:

  • Samsung E215 phone
  • Battery
  • Charger
  • Stereo earphone
  • 512MB MicroSD card
  • User guide
  • Warranty certificate

It features 19MB of internal memory, a VGA (640×480 pixels) camera, bluetooth and a memory slot to use up to 2GB MicroSD card.

Measuring 91 x 45 x 18mm and weighting 85g can be considered a small phone

The Samsung E215 is a quadriband phone and has an estimated 180 minutes of talk time and 250 standby time and retails for R$349,00.

Samsung E215 Box cover - Top
Samsung E215 Box cover - top front
Samsung E215 - Front closed
Samsung E215 - Front open
Samsung E215 - Battery Cover
Samsung E215 compared with a credit card
Samsung E215 - Left side
Samsung E215 - Right side